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Print+Promo 2020: Vertical Market Watch
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COVID-19’s effects on key verticals and how to recover

The decision to target one, three or five verticals is personal, and likely will bring up many questions.

  1. Which vertical aligns with my business philosophy?
  2. Which vertical interests me?
  3. Which vertical has lasting power?

That last one carries special weight right now as businesses deal with the consequences of COVID-19. In this report, we address these questions and explore how distributors who position their companies as true marketing value-adds, selling on the merits of creativity and resourcefulness, will fare.

To help you along in the decision-making process, Print+Promo consulted with leading suppliers and distributors in the following vertical markets: health care, manufacturing and financial. Here, they expand on end-user needs, common pitfalls and the effects of COVID-19.

Download the full report to learn more about these three vertical markets, the issues, the selling process and much more!


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