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Buying the Right Equipment for the Best ROI
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"Buying the Right Equipment for the Best ROI"
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What you need to know when it comes to investing in your future

How do you know when it’s time to upgrade your equipment? It’s a tough question that every printer must face at some point, and one that Print+Promo hopes to answer. Because purchasing equipment is a big investment, printers must research if it makes sense to pursue. In this resource, three leading suppliers discuss the new equipment they acquired, the effects of this decision and how they stayed ahead of learning curves.

The report features expert input from Tommy Gillis, managing partner of CFC Print & Mail, Grand Prairie, Texas; Tony Heinl, president of Repacorp Inc., Tipp City, Ohio; and John Guzzo, founder and CEO of Virtual Graphics, Easton, Pa.

Download the full resource to learn:

• What to consider before investing in new equipment.

• The speed bumps and learning curves.

• How the technology can streamline workflows and lead to additional selling opportunities.

• How smart marketers and resellers are appealing to consumers’ taste for unique packaging and turning it into lucrative campaigns.

Whether it is keeping up with trends or expanding product offerings, this resource discusses the thought process behind such a decision, including costs, benefits and trickle-down effects. Most importantly, it explores the pay off and ROI.


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